Genuine and Original Irwin Bits

I discovered this one in the wilds of the Springfield Extravaganza, one of Ohio’s best outdoor flea and antique events.  I love just about everything about it.  The type and flourishes are just right.  I also love the auger and bit illustration and the overall color palette.  Do I regret not buying it?  Yes, but I have a photo.

What I wouldn’t give to get my hands on one of these old booklets! I really want to know what they looked like on the inside. I’m also curious as to who they hired to design these. Was this a common skill? It seems like people back in the 1800s and early 1900s were just born with a natural inclination for beautiful handwriting and the ability to create jaw-dropping typography. I wonder who amongst us still has those inclinations and their ancestor’s skills are just laying dormant in their little minds. So sad. I wonder what these artists would create if they were alive today? I have strange daydreams, I know..but honestly, aren’t you the teensiest bit interested too?

More type to drool over inside the post!

Via Sheaff-Ephemera