1907 Sears Roebuck & Co Catalog Cover. Catalogue No 116. Chicago, IL. Via Old Design Shop.
G.H. and J.H. Hale Seed Catalogs. Via Smithsonian Libraries.
1888 Strawberry and Seed Ad for Farmers. Via SVA Visual Archives.
So I recently discovered the blog Letterology, and I’m quickly falling in love. Check out his post on Sanford’s Glue for the rest of his images. The image from the catalog is from the 1800s, and the postcard is from 1904. He also has an ad from 1928, but you’ll have to go there to see it :)
Isn’t it cool to see the ephemera surrounding an item? It puts it in context and brings it to life. I feel like I’m shopping in the 1800s!
Today’s my birthday! (yay) So I decided to look at old stuff to feel younger..
This was the cover of a booklet which, by deductive reasoning, housed the arrival and departure times of the trains at this particular railway station. I was extremely surprised to find that there are actually ads on the cover. The type and colors are all so similar (creating a nice unified aesthetic overall) that any business today would have a heart attack if their ad wasn’t visually fighting with everything else on the page. Gone are the days..
The blue ad seems pretty creative for its time in that the image wraps around the cover, creating intrigue that urges the consumer to flip it over. It was pretty out-of-the-box thinking compared to what everyone else was doing in the late 1800s.
To the dads who live out each day being manly men, fighting off rabid otters, defeating a hundred flesh-eating squirrels, and warding off grizzly bears. Consider these a tribute to your masculine feats.