Vintage Ad cards for Whittemore’s Orient Shaving Soap. Made by the Clinton Manufacturingi Co., Clinton. CT and New York. “Use Whittemore Bayberry & Glycerin Soap for the Skin & Complexion. Use Whittemore’s Lava Soap for Office or Home Use in Removing Ink and Other Stains.” Via
You don’t always get to see a company’s variations of their trade cards. Hartley’s Photography Studio had 2 great cabinet card designs with intricate illustrations of their store front, allowing you to see what their signage looked like back in the day. Lots of great flourishes and monograms on these photo backs.
Double Click the image to see it at a much larger scale. All images via DepthandTime’s Flickr.
I’m sort of lusting after a couple of things shown above. I covet the Model Self Inking Printing Press as illustrated on the cover of How to Print, printed in London in July of 1884. Not only is the ornate patterned typography on the cover fantastic, but I’m equally drooling over the detailed hand press illustrations that accompanied the publication. If I could buy the press and cabinet as pictured I’d be perfectly content to just sit and look at them and never print a thing. Yes, sir that would be a conversation worthy addition to my studio.
And speaking of studios, as I poked around in Mr. Hansen’s Flickr I stumbled across his studio. Please can I have a room filled to the brim with type cabinets, presses and posters filling every square inch?
The trade card reads: “Revised and enlarged edition. Cancelling previous publications. July 1884.How To Print. As all can read, so all may print. C.G. Squintani & Co., Manufacturers and patentees of the Model Self-Inking Printing Press. Type and Printing Material. 3, Ludgate Circus Buildings, London, E.C., Entered at Stationers’ Hall, Price Sixpence. ‘Model’ hand press and cabinet.”
Via- Office Museum
Discovered these wonderful advertising typography pieces from the R. Esterbrook & Co. Pen Company in Camden New Jersey and NY. These specifically feature their falcon pen. It turns out that artists at Disney were big fans of Esterbrook steel pen nibs. They were often used in inking the artwork in comic books like Donald Duck.
I was combing through my personal archive last night and uncovered this fantastic trade card from 1883. It really has all my favorite details like drop shades on the type, decorative ribbons and containers and just the right balance of typography. I also love the color of the card and contrast for the lettering. Since it’s no longer on eBay, I took the liberty of putting it on a more attractive background in Photoshop. I really do wish folks would take more care in photographing their beautiful items for auctions. ;-)
Image Source- Jeffrey Kraus Antique Photographics
I absolutely love the craftsmanship and detail that went into the shop fronts for sign painters. If you think about their role, their work seduced shoppers in to purchase clothing, hardware, food or perhaps a drink. I’m also a sucker for cabinet and trade cards, so there you go. These are perfect if I had an extra $850 just sitting around, which I wish I did. It appears they were taken in New York City during the 1880s.
I imagine the Lager Bier Restaurant did a fair amount of “liquid trades” with his upstairs neighbor the sign painter.
Norman’s Indian Mucilage (glue), Non-moulding, sticky clear, “Never LEaves Grip”, Manufactured by H.D. Nariman Bros, Bombay, No.2. Via Crikey.
Excelsior Starch Manufacturing Company Trade Card. Dated 1870-1900. “Manufacturers of Laundry, Gloss & Corn Starch. Elkhart, Indiana.” Via The Boston Public Library’s Flickr.
DOWNLOAD HERE: Click Here
Alwyn Ladell uploaded this enormous file onto Flickr, allowing you can see all of the nitty gritty details. Some rights reserved, so check their requirements.
I especially love the copywriting on this photo back! It reads:
“Art Studio. Instantaneous portraits of children. By a new patent apparatus. Landscape & Portrait Photographer. E.C.Down, Wooten Place, Old Christ Church Road, Bournemouth. Copies of this picture can always be had. Portraits enlarged to any size and finished in oil watercolor or crayon”
If you’re searching for these, some people also call them “cabinet cards”.